Time is the only genuinely finite resource people have. The concept behind Lovalytics involves understanding the things that truly matter to you in your significant other, enabling you to invest time into relationships with a high probability of long term success.
Some characteristics, most notably physical appearance, are much more salient than others, and thus weigh more heavily in the typical gut-feeling or instinctual approach to dating. However, while a person’s physical appearance will change over time, their propensity for kindness likely won’t. Consciously identifying the less flashy but more stable qualities that are important to you will ideally help in deciding which relationships to pursue.
The ultimate goal of Lovalytics is not to have people blindly pursue individuals that are the best fit for them according to the app. There are myriad aspects to strong romantic relationships that aren’t easily quantified, and systems like Lovalytics will almost certainly never be able to perfectly predict love. However, if the app helps people bring some logic into the realm of relationships, then it will have served its purpose.